The power of why

Hello hello! As Simon Sinek already said, “People don’t buy what you do, they buy why you do it and if you talk about what you believe, you’ll attract those who believe what you believe and who have the same values as you do.“ This blog post will be about the power of your why.

In this TED Talk Sinek talks about how people don’t buy a product from you, just because
you happen to sell it. They buy your product because they align with your
values and beliefs, and you manage to inspire them. The same principle also
works for employer branding, if the employee truly believes in the values of
the company, they will work with greater passion. It just so happens that the
company the person can identify itself with, offers them a product they need, or
offers them the job.

Sinek also mentions Apple and its marketing strategy, if they would advertise a new product only by stating its features, sales would be lacklustre. Instead, Apple advertised with this message a couple of years ago:

“Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user-friendly. And we happen to make great computers. Wanna buy one?”

In other words, they wanted to inspire their customers, to make them feel good from buying a product of theirs. They didn’t primarily advertise WHAT they sell, they rather used their WHY as a marketing strategy and as you can see, it worked!

What is my WHY?

At the beginning of 2018 I started a WhatsApp Group called ‘The Shining Self’ to
motivate and inspire people. A few months later, I started to do the same on
Instagram and at the beginning of 2019 I started my blog, ‘The Shining Self’.

This message alone won’t make you read anything I write though, it doesn’t give you
any information about WHY you should read it. I don’t write because I love
writing and I didn’t start all that because I am incredible with social media.
No, I do all this because I believe that life can be amazing, and I want to
share my message with other people.

My mission is to encourage others to live a life which fires them up and which they love.

On my way to university I often look at people’s faces, and to be honest, they often look miserable and angry. I don’t want to live a life in which I get up in the morning, commute to a workplace I don’t like, commute back home again, fall asleep and on the next morning, everything starts again.

I want to life a life which makes me happy, feels exciting and one that I love, and I know that this is possible. I know so many people who already live such a life! By my writing I want to encourage YOU to follow me on my journey, and to inspire you to also live a meaningful life, pursuing your dreams.

WHY should you know your WHY?

I didn’t only tell you my WHY, so you know why you are
reading this blog. The point of all this is to emphasise the importance of
knowing your WHY. On one side it definitely helps you to have great vision for
your life and to know your path and where you are going. By having vision for
your life you might also be able to make better decisions and it helps to
increase your motivation by knowing why you actually do the things you do.

On the other side it also helps others to know your WHY, because people who have the
same values as you will love to help you to reach your goals, be around you,
work with you, or buy from you. When I want something from somebody, I first
tell them, why I want it and how much they help me, before telling them what I
actually want.

If you think about your life for a moment, ask yourself these questions?

What is your mission?

What are you passionate about?

Why do you do what you do?

Thank you so much for reading post, if you remember one message today, I hope it is this:

Find out your WHY and remember it daily!

Verena

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